Being consistent with your advertising strategy is a must if you want to stay remembered and generate new clients all the time. There are different ways to target your customers, and sometimes, we are looking for a way to get them to know us without having to use the standard social media platforms. In this article, we are going to list some of the ways that you can use channel letter signs for marketing your business. Keep on reading to find out where you should place them, how to use them, and what they are going to do to improve your brand identity and recognition.
1. Put them in the storefront
The easiest way to get your business to be noticed by customers is to have a sign that will show them where your store is. Sometimes our clients may be looking for our place of business, but if it is in an area where there are a lot of similar brands, it may be difficult to find the exact place we are looking for. So, instead of steering them to your competitors or sending them on a wild goose chase, you should make it easy for people to find your store. It is recommended to use the channel letter signs on your storefront so that everyone who is interested in your brand can find it with ease.
2. Consider placing them in a visible area
You don’t necessarily have to put the symbols just in front of your store, and you can place them in different parts of the city that will lead customers to get interested in what you have to offer. Experts say that you should pick areas where the sign will be noticed and where people will want to know more about it. You can combine it with other types of advertising including billboards and you can create a synergy between different marketing methods that would generate more leads and more customers.
3. Don’t forget to choose the right colors
Keep in mind that you need to opt for the right colors of the sign that will make it noticeable without being too loud. You don’t want to hurt your potential clients’’ eyes, and you don’t want to be recognized for all the wrong reasons. Make sure you combine the colors of the signal with your brand’s colors and logo and don’t be afraid to experiment with different shades of the same hue that will create cohesion.
4. You can use them to secure your brand identity
When we think about the largest brands in the world, the first thing that comes to our mind is their logo and the typeface of their brand. We have fonts that we remember by the brand that is using them, and no matter how much time has passed, we always connect those two together. This is a way that companies secure their brand identity and you should do it as well. This is not only a free marketing strategy, but it is also a way to ensure your place in the business for decades to come.
5. The typeface will make a difference
The brand identity is established by creating a typeface that will be recognizable anywhere and everywhere. You need to pay attention not only to the size of the signal, but also to the thickness of the letter, its borders, and the overall look. Experts suggest that you should choose something that will complement the logo and that will make the whole thing look cohesive. As advised by The Letter Guys, a well-done channel letter sign will be remembered forever, and it will become a part of your brand’s legacy.
6. They are the best way to ensure long-lasting marketing
It is said that every advertisement that you place has its own limit and that you cannot keep it up forever. Well, the channel letter signs are proof that that is not actually correct.
If you don’t want to change your strategy all the time, and if you want to be able to put something up that will stay there for years and even decades, then you should opt for this option. Once you install the sing, you will ensure long-lasting marketing, and your signal will be there until you decide to take it down. No matter how much time has passed, your brand will continually be noticed, and the more creative you are with the design, the more traffic it is going to get. Note that you can always get continuous exposure when people start taking pictures with it and tag you on different platforms.
7. It is a way to save funds
No matter where you advertise your brand, chances are, you will have to invest more all the time if you don’t want the ad to be taken down. Investing in ads on different platforms is always a good choice, but we don’t always have the budget for that. If you want to be able to pay just once and have your sign exhibited forever, then you should opt for this option. This way you won’t have to put a continual investment, and you can save a lot of cash in the long run. Don’t forget to consider the maintenance elements in this, and remember that you cannot just forget about the unit as soon as you put it up.
8. No need to choose a targeted audience
When we consider the type of marketing for our brand, we usually have to select who we want to target. Even though with the right type of advertisement you will reach the people who are going to be most likely to invest in your business, it does not mean that you are not going to miss out on potential customers. With channel letter signs, you will be able to target anyone and everyone, and there won’t be the need to exclude some individuals. This will help you increase your brand’s visibility, and with that, increase your profits in the long run.
As you can see, there is a number of ways that you can use these signals to boost your marketing strategy, and the best thing is that unless you change the way you portray your company and unless you do a complete redesign, you can keep the same signs for a long time in the future. Be creative, see what others are doing, and learn how to avoid mistakes by following what your competitors are doing.