Business cards carry a lot of weight regarding the first impression they provide. Every business wants to create a positive image and make a lasting impression on potential clients or partners. Here is how to determine how many high-quality business cards your company needs:
Size of Your Company
You may not need as many high quality business cards if you have a small business with few employees. Take note of how many employees your company has an order enough business cards for everyone to be able to carry a few around with them. This can allow each employee to have a reasonable number of cards for networking events, conferences, and client meetings.
Frequency of Networking Events
If your company hosts or participates in many events, your employees may need a more significant number of business cards. If your company has an active sales team that attends conferences and trade shows often, they may also require a more substantial number of business cards. Each sales team member should have access to enough business cards to give out to potential clients.
Turnover of Employees
You may want to order fewer business cards if you have a high turnover rate. You won’t waste money printing cards for employees who might leave the company shortly. If your company has a low turnover rate or a stable team, you can order a larger number of cards and redistribute them if needed.
Business cards can be expensive, particularly if you opt for high-quality materials or custom designs. Set a budget for your cards before you even begin to consider how many you need. Figure out how much you can realistically spend on business cards. Use that budget to guide your decision-making process. Plan how many cards you are able to purchase without going outside of your budget.
Order a higher volume of cards if you’re primarily targeting other businesses or industry professionals. This can help confirm you have enough to distribute at trade shows and meetings. If your business is consumer-facing or primarily relies on online marketing, you may not need as many cards.
If you work in a service-based industry like consulting or legal services, you may need more business cards for client meetings. When you work in a sales-heavy industry like real estate, it would be wise to carry a lot of business cards. Your business cards can be used to help establish relationships and make new connections.
Tone of Voice
If you opt for a more casual, playful design with lots of bright colors and graphics, you may attract a different type of audience than if you stick to a more traditional, serious design. Consider who you want to attract to your business. Choose a tone of voice that aligns with that demographic. You can order business cards that fit just one tone of voice or both if you are trying to reach a wide array of audiences.
If you’re a small startup still building a client base, you may not need as many business cards as a larger, more established company. As your sales goals increase, so should the number of business cards you have on hand. You never know when a potential customer may need your card.
If you’re in a major city with many networking events, you may need more business cards than a company located in a rural area. Consider where you’ll use your business cards most and adjust your quantity accordingly. If you have international clients or partners, you may need to have multilingual cards or more cards to distribute when traveling abroad.
Know your storage space before placing a large order. If you have a limited storage capacity, factor in the number of cards you can feasibly store. Choose a number that works for you and your business’s storage capacity.
Tips for Ordering
Choose a Reputable Printing Service: Do some research and select a reliable printing company that has a good track record of producing high-quality business cards.
Select a Design that Represents Your Brand: The design should reflect your company’s branding and style. Consider using your company’s logo and colors to create a professional and cohesive look.
Keep it Simple: Avoid cluttering your business card with too much information or images. Stick to the essentials, such as your name, title, company name, and contact information.
Use Readable Fonts: Choose a font that is clear and easy to read. Avoid using cursive or ornate fonts, as they can be difficult to read, especially for older individuals.
Check for Errors: Before finalizing your order, double-check all the information on your business card to ensure there are no typos or errors. Mistakes can make a bad first impression.
Consider the Paper and Finish: The paper and finish you choose can affect how it is perceived. Choose a paper that is sturdy and has a quality feel, and select a finish that complements the design and enhances durability.
Order Enough: It is better to order more cards than you think you will need to avoid running out quickly. Keep in mind that employees may need to give out cards at events or during business meetings.
Keep a Digital Copy: Save a digital copy of your design in case you need to order more in the future or make any changes to the design.
Monitor Delivery and Quality: Once your cards are printed and shipped, monitor the delivery and quality to ensure that they meet your expectations.
Get High Quality Business Cards
There are several factors to consider when determining how many high quality business cards your company needs. These include sales goals, geographic location, company size, marketing strategy, and budget. By considering these factors, you can make an informed decision about the number of business cards to order. This can help you have enough on hand when you need them.