Viktor & Rolf have designed a charity pushchair.
The Amsterdam-based designer duo have collaborated with Dutch brand Bugaboo in aid of the charity (RED) to create a luxury stroller.
Speaking at the Park Hyatt cocktail reception at the official launch in Paris over the weekend, Viktor Horsting said: ''It was a fun project to work on. The idea was 'my first car' and thinking about what a stroller is and a car came to mind, which is ironic and surreal and goes very well with Viktor & Rolf.
''The development took a while - there were certain restraints as it had to be child-proof and it had to be tested. It was an interesting project. For us, they're fun to do next to our own fashion label, to do something totally different.''
Viktor was joined by model and muse Anne V, who donned one of V&R's black creations for the occasion.
She gushed: ''I'm really happy to be here and support (RED), it was all a bit last minute that I was going to be in Paris - and they [Viktor & Rolf] are the nicest guys. Their clothes make you feel like Cinderella.''
2013 marks the brand's 20th anniversary, but Viktor claims that he and business partner Rolf Snoeren don't have big plans.
He revealed: ''We're thinking about it, but it's not going to be a great big thing, just a reflection on our work.''