Vera Wang is launching her own make-up range.
The designer - famed for her stunning wedding dresses - has teamed up with Kohl's stores to release Simply Vera, a line of affordable and stylish cosmetics.
The range includes primers, shadows, moisturisers and lip colours and are all less than $39.50 an item.
Vera says the line is about creating a perfect canvas and adding pops of colour, adding: ''Make-up should let the real you shine through. Skin is your best accessory.''
Last year, Vera - who has designed wedding gowns for the likes of Victoria Beckham, Kim Kardashian and Mariah Carey - announced she would be expanding her line in 2012 with a range for Kohl's including make-up, skin care, bath and body products and beauty accessories.
She said: ''As part of my incredible partnership with Kohl's, I will now be able to offer women all over America my own personal regimen for skin care and make-up.
''It is an easy, light, modern and effortless approach to beauty and creativity. Like fashion, make-up is also transformational. I love the artistry of make-up to accentuate, enhance or create a mood for any time of day or occasion.''