Simon Cowell has reportedly had special lights fitted under his desk to make him glow.
Strip lighting is said to have been installed at the 52-year-old music mogul's end of the 'Britain's Got Talent' table in an effort to help him outshine the other judges.
A source said: ''It's hilarious. The lights are only on his part of the desk - it's an obvious attempt to get one up on the other judges.
''No matter where he turns there is more light on him than the others - which makes him look better on camera.''
Simon - who has returned to the panel after taking a year out to launch the US 'X Factor' - also has his own personal make-up girl in the form of 21-year-old ex-model Julia, who perfects his face before every audition.
The source told The Sun: ''Simon has the most gorgeous make-up artist who works only on him. Julia darts out in between every act and works her magic on his touch-ups.
''The other judges don't get this kind of attention and it's all part of making sure Simon is the undisputed star of the show.''
Meanwhile fellow judges David Walliams and Alesha Dixon are reportedly less than impressed by his flirting with stand-in judge Carmen Electra.
An onlooker from this week's London auditions said: ''It's become increasingly obvious why Simon booked Carmen. As Tuesday's auditions wore on, they were inseparable.
''It was embarrassing the way they were all over each other. They were play-hitting each other like awkward teenagers.''
The bond between Simon - who is on a break from fiancée Mezhgan Hussainy - and Carmen, Amanda Holden's temporary replacement, is said to have already caused a split in the panel when it comes to the acts.
A source said: ''If Alesha and David liked it, Carmen and Simon didn't and vice versa.''