Alice Dellal is the new face of Marc by Marc Jacobs.
The London-based socialite, musician and model - who is known for her signature half-shaved head and punk style - has been chosen by the designer to front the campaign for his brand's spring/summer 2012 collection alongside Erik Andersson.
In contrast to her usual look, the 24-year-old model wears a selection of bright dresses and anklestrap shoes in the shots taken by photographer Juergen Teller.
This is one of a number of high profile campaigns for Alice, who was handpicked by Chanel's Karl Lagerfeld to become the face of the Boy Chanel handbag collection after the pair met at a photo shoot some months ago.
A Chanel spokesperson said: "[Karl Lagerfeld] had a crush on this unique, charismatic young lady, who is both a model and musician, during a photo shoot several months ago. This previously unforeseen alliance finally became self-evident. Alice Dellal represents the perfect incarnation of all that is unique about the Boy Chanel handbag collection, which strives [to be] far from conformist notions of femininity."
Karl took the pictures for the campaign, which will be released worldwide in March.
Alice follows in the footsteps of previous Chanel handbag models including Jerry Hall, Lily Allen, Rinko Kikuchi, Blake Lively and Diane Kruger.