Tommy Hilfiger's wife has designed her own range of handbags.
Dee Ocleppo will launch the new venture, Designs by Dee Ocleppo, which she says came about when she was helping her husband with his latest collection, on the Home Shopping Network in March 2012.
She said: "I talked to Tommy about this bag that I used to carry - we called it the Bermuda bag and you could change the covers on them. They are very preppy and you can button on one cover and take it off and reverse it and the other side would have a different color."
The range - which is comprised of four different types, a frame clutch, a satchel with ring handle, a tote and a shoulder bag with a tortoise chain handle strap - allows customers to customize their own bags by choosing the handle and the fabric.
She explained to WWD: "I'd like to offer what's trending and what people have and what's in fashion now and not break the bank. For a bag these days, it's pretty affordable. You don't have to mortgage your home. I think it's unique, it's accessible and affordable for everyone - and it kind of makes you the designer. It gives you control."
Prices range from just under $100 up to $250 and include 13 coverlet choices, including denim, leopard-print canvas, quilted nylon and coral patent leather.