Katia Elizarova has become the new face of Max Studio.
The Russian model is following in the footsteps of Rosie Huntington-Whitely and Lily Cole by representing the luxury fashion house.
Katia's endorsement of the brand will coincide with the launch of Max Studio's first boutique store in the UK, opening on Westbourne Grove in London this November.
She said: "This is a fantastic opportunity to represent a fashion label that embodies distinguished beauty. Max Studio has achieved great success internationally by focusing on a luxurious style that always results in head-turning clothing and I'm very proud to be working with such a creative company. It's an exciting time for me to be involved with the brand as it continues its international expansion in launching
a London boutique and I look forward to working with them to tell that story."
Leon Max, Founder and Head Designer, Max Studio, added: "Katia Elizarova is a radiant young woman who embodies modern femininity and style to perfection. I know she will portray the style and essence of Max Studio exquisitely and is the perfect match for us.
"It is a great time to launch our flagship store in London at the height of the fashion season and I look forward to invigorating the UK market with my collections."