Lady Gaga is a creative "inspiration" according to the Polaroid chairman.
The eccentric singer was named as creative director of the company last year and while the appointment was greeted with disbelief in some areas, chairman Bobbie Sager believes the products Gaga has worked on - including the GL20 camera sunglasses which can take videos and play them back as you wear them - show it was a wide decision to bring her on board.
He said: "For the 21st century, you can't just think out of the box. You have to crush the box. That's where Lady Gaga comes in. She's not just a spokeswoman. She's the creative director. On any of these products, she's the inspiration and she's been in several long technical meetings."
Along with designing sunglasses, Gaga also has plans to release her own range of fragrances in 2012 after signing a deal with cosmetics firm Coty Inc. last year and even hopes to design her own clothing collection.
She said: "I can't wait to do my own line. It's definitely something I want to do in the next year, as I do have my own style. I'm already talking to my boy Akon about it."