Vera Wang's new budget wedding dress collection is "romantic and whimsical".
The 61-year-old designer - whose exquisite gowns have been worn by the likes of Victoria Beckham and Alicia Keys on their big days - has promised her new range for retailer David's Bridal will have the same attention to detail as her custom-made gowns.
Vera says her aim was "to make something that's romantic and sensual but youthful and whimsical".
The 12-style collection of wedding dresses cost between $600 and $1400 and representatives from David's Bridal have revealed their delight at teaming up with the "Queen of Bridal" saying she is someone who will appeal to a "smarter, more sophisticated customer".
Robert Huth, president and chief executive of David's Bridal, has previously said: "Vera is the name in bridal. I mean, how many stars do you have, or famous people, who want Vera Wang to design their wedding dress? You look at our customer who's mainstream America, and how many of these woman would say, 'Geez, I'd do anything to have a Vera Wang gown?
"That's the whole premise with Vera: She is the queen. For us, it's going to further validate the value of what we give our consumer."
The dresses will run in sizes zero to 30 in David's Bridal stores throughout the US.