Amber Le Bon took to the runway at the UK launch of Forever 21 last night (03.11.10).
The 21-year-old beauty - daughter of Duran Duran star Simon Le Bon and supermodel Yasmin Le Bon - was the star turn at the exclusive party in London's One Marylebone as she modeled clothes from the store's latest collections.
Speaking before the event, Amber tweeted: "Getting excited about the Forever 21 launch tonight - going to be modeling in the show."
Amber was recently named as the UK face of the brand and spoke of her joy of her new role.
She said: "I'm thrilled to be working with Forever 21 as they prepare to launch into the UK. Whenever I'm in the US I always make time to visit their stores and I know how excited fashion fans in the UK are to have Forever 21 coming here."
Forever 21 senior marketing manager Linda Chang added: "Amber Le Bon is the perfect model for our launch into the UK.
"Her fresh young look truly embodies the Forever 21 brand and exemplifies our blend of fun, fast-fashion and trend setting apparel and accessories."
As well as opening stores in Birmingham, UK, and Dublin, Ireland, website forever21.com will also be launched.