Holly Madison Ups The Ante At Hard Rock Culinary Benefit

Former Hugh Hefner live-in girlfriend and "Girls Next Door" alum Holly Madison performed the role of spontaneous auctioneer at a Hard Rock Hotel & Casino Las Vegas benefit last Thursday.

Looking reliably bronzed and blonde, she spurred the crowd to open up their wallets at the Our Strength's Taste of the Nation culinary auction.

Her presence significantly boosted the bidding amount for a package for an epicurean night with Master Chef Carlos and 25 close friends.

Once Holly jumped up on stage and took control of the mic, the bid skyrocketed from $3,000 to over $5,000.

The climactic deal clincher happened when the former Playboy pinup added her own name to the package evening.

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