Britney Spears has released a spoof video to promote a new fake scent for gay people.

The "If You Seek Amy" singer - who has several successful fragrances - pokes fun at her career as a perfumer in the short clip for fragrance 'Mo', a term of endearment in the gay community.

The short film features footage from Britney's 'Curious', 'Fantasy' and 'Believe' perfume adverts.

At the end of the clip, the 27-year-old beauty struts onscreen to deliver the fragrance's tag line, "One spray and the gays will run your way."

The satirical advertisement - which was filmed on the set of Britney's "If You Seek Amy" music video - was made for the Logo network's NewNowNext TV awards, which celebrate gay culture.

Britney is a huge fan of the annual ceremony, and will receive the Always Next, Forever Now award at the 2009 event in the US on June 13.

Logo executive producer Christopher Willey said the singer agreed to make the video to connect with her homosexual fans.

He explained: "She's having fun with her gay audience, because she's an official gay icon at such a young and tender age. She has this natural rapport with the gay community.

"I think she just really likes her gay fans and she sees this as a way to talk directly to them, which she hasn't really done before."

RELATED PHOTOS AND ARTICLES
Britney Spears - LAX Nightclub Grand Opening - Hosted by Britney Spears - August 31, 2007Britney Spears - Scandinavian Style MansionBritney Spears - LAX Nightclub Grand Opening - Hosted by Britney Spears - August 31, 2007Britney Spears - LAX Nightclub Grand Opening - Hosted by Britney Spears - August 31, 2007Britney Spears - LAX Nightclub Grand Opening - Hosted by Britney Spears - August 31, 2007Britney Spears - Britney Spears in Concert at The Rosemont - March 20, 2001
Britney Spends Thousands On Security, Phones, PartiesBritney Spears Has Spent $10 Million Since Last February
Britney Spears Being Sued By Her BodyguardBritney Spears Attended Her Cousin's Wedding Over The Weekend
Britney Spears Hopes To Prove Critics Wrong, Says She's "Not Sad Anymore"Britney Spears Taking Parenting Advice From Madonna
BE THE FIRST TO COMMENT ON THIS STORY!
Name: (optional)
E-Mail: (required, but never displayed)
Remember your info for next time?
Profanity and other defamatory language is not allowed. Please keep it clean.
Share on Facebook