Paris Hilton rocked her 28th birthday bash at the Hard Rock hotel's signature hot spot Body English with a new man on her arm and new projects on the docket. She was accompanied by new-ish flame, former "The Hills" alum Doug Reinhart, who seemed like a natural in his role. The pair has "known each other for a couple of years now" and appeared rather smitten with one another.

The birthday girl was preceded on the pink carpet by E! News notables Ben Lyons and Catt Sadler in addition to the up-and-coming music duo Chester French. Outfitted in a gilded tube dress and a 20s-era jeweled headband, Paris strutted through the media parade while confidently fielded questions about her growing enterprise and Nicole Richie's expanding brood. On her former reality show comrade and fellow socialite's announcement of her second pregnancy with boyfriend Joel Madden, "It's so exciting. She wants a big family so it's good that she is doing it fast."

Paris, while no stranger to personal storms further intensified by media furor, kept her remarks on the latest Chris Brown-Rhianna pandemonium to a minimum. "I love Rhianna. I talked to her after the awards show. I'm friends with both of them. And I wish them the best."

With taping beginning on Season 2 of "Paris Hilton's My New BFF" next week, a new album in the works and global promotion for her Honey Bunch fashion line, her party girl image continues to be outshone by her developing entrepreneurial ventures. "We start shooting [My New BFF] next week. The contestants are completely different. It's gonna be amazing. It's a completely different concept this time." When asked for an update on her proposed Vegas nightclub, she told reporters that "right now we're figuring out what space we're gonna do. There are a lot of offers and a lot of [potential] spaces."

Undeniably, Paris and the city of Las Vegas share a special friendship that will continue to blossom over coming years. "I always have a birthday in Vegas. I love the Hard Rock. It's my favorite hotel. I'll be doing a lot events here his year."

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