Jessica Simpson is to promote a vitamin enriched beer.

"The Dukes of Hazzard" actress has agreed to be the face of Stampede Light Plus, an alcoholic drink with vitamins to support an active lifestyle.

50 Cent has overtaken Jay-Z to be named the Hip-Hop Cash King of 2008.

The "Candy Shop" singer topped the new list, compiled by Forbes.com, after making a staggering $150 million in the last 12 months.

P. Diddy says he could win an Olympic gold medal for sexual stamina. The music mogul claims he would win the top prize if he took part in a contest to see who could have sex for the longest amount of time.

When asked what brand new Olympic title he thought he could win, P. Diddy replied: "Who could have sex the longest! I think that's an event I can do well in."

P. Diddy says he is like the Wizard of Oz. The rapper - who stars in new reality TV show "I Want to Work for Diddy," which follows his search for a new assistant - boasts the final 13 candidates were willing to do anything to be hired by him.

He said: "They had to fight to get to me. To get to me is like getting to the Wizard of Oz. They had to prove themselves. They had to walk down the yellow-brick road."

P. Diddy has reportedly proposed to his girlfriend, singer Cassandra 'Cassie' Ventura. The rapper is said to be engaged to 21-year-old Cassie, who he met when he signed her up to his music label Bad Boy Records in 2006, but is attempting to keep the news quiet.

A source close to the father-of-six told America's Star magazine: "He told everyone to keep it extremely quiet because he didn't want it to get out, but you could tell he was excited."

Naomi Campbell is reportedly dating Russian businessman Vladimir Doronin.

The supermodel - who has previously been romantically linked to Formula One racing tycoon Flavio Briatore and P. Diddy - has been spotted cavorting with Vladimir, who is nicknamed the 'Donald Trump of Russia' in his home country.