Sacha Baron Cohen is killing off Borat. The British comedian tells The Daily Telegraph that he's retiring the Kazakhstani journalist and his other alter ego, junglist-hip hop wannabe Ali G.
"When I was being Ali G and Borat, I was in character sometimes 14 hours a day and I came to love them, so admitting I am never going to play them again is quite a sad thing," Baron Cohen was quoted by the British newspaper Friday.