Sacha Baron Cohen is killing off Borat. The British comedian tells The Daily Telegraph that he's retiring the Kazakhstani journalist and his other alter ego, junglist-hip hop wannabe Ali G.
"When I was being Ali G and Borat, I was in character sometimes 14 hours a day and I came to love them, so admitting I am never going to play them again is quite a sad thing," Baron Cohen was quoted by the British newspaper Friday.
"It is like saying goodbye to a loved one. It is hard, and the problem with success, although it's fantastic, is that every new person who sees the Borat movie is one less person I 'get' with Borat again, so it's a kind of self-defeating form, really," he added.
The 26-year-old actor brought Borat Sagdiyev to the world last year with the hit movie, "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan." The smash comedy had been a critical and commercial success in the United States despite an initial limited release. Prior to that, Baron Cohen starred as Ali G in the "Ali G Indahouse" film in 2002.
"It's much easier for me to be in character and it's a lot more fun. If I'd done the entire promotional campaign for (the 'Borat' movie) as myself it wouldn't have developed in the same way."
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