Rod Stewart has reportedly banned his daughter from becoming an underwear model.
The 'Maggie May' singer was furious when he discovered 20-year-old Ruby had been asked to become the new face of lingerie chain Ultimo and ordered her to drop out.
However, Ruby had already completed one of a proposed four shoots and the photos have been released, despite her contract now being terminated.
Rod, 62, famously fell out with Ultimo boss Michelle Mone in 2004. He was livid when Mone replaced his then-girlfriend Penny Lancaster, who at the time was the face of Ultimo, with his ex-wife Rachel Hunter.
Rod - who married Penny earlier this year - branded Mone "a manipulative cow", after she compared Rachel to Brazilian soccer ace Ronaldo and Penny to a player from Scottish team Falkirk.
Sources close to Mone claim she believes Rod forbid Ruby from modeling for her because of their past history.
One said: "Apparently he decided he was going to make Ruby concentrate on her musical career, but Michelle is in no doubt it's because of her involvement with Ultimo."
Rod's eldest daughter, Kimberly, has also modeled for Ultimo - much to his annoyance.