Simon Cowell turned down a $2 million offer to be the face of Viagra.
The music mogul, 48, said he was "insulted" when he was asked to advertise the drug, which helps impotent men have a fulfilling sex life.
Cage Fighter MMA Official After Party - Arrivals
Katherine Jenkins Launches Her New Album "Believe" at HMV Record Store in Birmingham on October 28, 2009
4th Annual Bow Wow Beverly Hills "True Blood Hounds" - Arrivals
Jon Voight not impressed with Fox
Man basher Ashley Greene
Taylor Lautner's school torment
Usher in record row
Lindsay Lohan has posed topless for French magazine Purple.
Twilight 'ridiculous' for Robert Pattinson
Lady Gaga dresses for bullies
Roman Polanski reaches bail agreement
Eminem's mother engaged to agent
Cool girl Miley Cyrus
Penelope Cruz set for December wedding
Katie Holmes talks through Twilight