Simon Cowell turned down a $2 million offer to be the face of Viagra.
The music mogul, 48, said he was "insulted" when he was asked to advertise the drug, which helps impotent men have a fulfilling sex life.
Salma Hayek has been named Hollywood's Sexiest Celebrity.
The 40-year-old Latina actress claimed the top spot after 65 percent of US people polled said she had sex appeal.
