P. Diddy was refused a table at a top St. Tropez nightclub for being "so B-list."
The music mogul - real name Sean Combs - visited excusive hangout Les Caves in the French Riviera on Thursday night. Despite once being a regular customer, Diddy was turned away.
A source said: "He is so B-List here. No one even acknowledges him."
A few years ago Diddy was king of the Riviera, relaxing on his yacht and partying in the clubs with a galaxy of stars including Uma Thurman, Paris Hilton, and Ivanka Trump.
The father-of-four - who was recently dumped by long-term girlfriend Kim Porter - was once famously pictured jet skiing off the St. Tropez coast wearing a white bathrobe.
But this year Diddy, 37, has been seen wandering around the fashionable beach resort alone.
One source mocked: "Nobody goes out there until the first and second week of August."
"Maybe he's afraid he'll get lost in the crowd once all the real celebs show up."
A spokesperson for the rapper said: "We have spoken to him and it is completely untrue. He just went in briefly to say hello to a friend. He never intended to stay."