P. Diddy is searching for a new personal assistant with a "whatever it takes attitude". In the 1,200 word advert for an "on-call, TRUE 24/7 position" the hip-hop mogul includes a lengthy list of requirements for his new "Personal Assistant to Bad Boy Chairman, Sean Combs."

The advert reads: "The successful applicant will serve as a personal liaison between the Chairman and his family and will ensure that all personal aspects of Chairman's life are covered. Keep him on time and anticipate his needs in order to ensure that all the information he requires is always at hand."

Diddy demands his new PA have "a TYPE A personality, commitment to excellence and unwavering loyalty."

They must be "a team player - consistently sharing and communicating information - reliable, trustworthy and flexible."

Diddy insists: "CONFIDENTIALITY IS A MUST. Always operate with discretion." The party-loving star - who recently split from long-term girlfriend Kim Porter, with whom he has three children - also asks that his new PA "be highly-connected in New York with knowledge of the top restaurants, nightclubs, and best chefs, and if uncertain MUST have the resources in place to find out."

He also requires his assistant can "work under tight deadlines - remain aware of shifting priorities and anticipate 'last second' changes. Always have a plan B in place."

Last July, Diddy posted a three minute video on his MySpace page advertising for a new PA and explaining the type of person he was looking for.

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