Mariah Carey banned fans from hugging her at the New York launch of her new perfume M.
The pop diva's most devoted supporters paid $300 for "VIP access" whichallowed them to pose for a personal photograph with Mariah - as long as theydidn't get too close, at the fragrance launch in Macy's department store.
One source said, "Mimi wouldn't let her male admirers put their arms around her waist during picture time - and absolutely no hugs. One young guy tried to get to close and was quickly shown to the exit."
The crowds gathered outside the store to catch a glimpse of Mariah - who arrived in a Rolls Royce - were so huge that a heavy police presence was drafted in to hold them back.
Around 200 fans were allowed into the store to pay $130 for a bottle ofmarshmallow scented M in the "Hero" singer's presence, while 75 forked outthe extra money for VIP access.
Mariah was seen politely speaking to two female fans who were proudlyshowing off elaborate M tattoos on their wrists, which they had had done intribute to Mariah.