Cue 007 background music: The name is Craig... Daniel Craig, so move out of the way, Brosnan.
The new British star of the action-packed movie has been hailed as the best James Bond ever the new film's producers who say "he completely inhabits the character."
Barbara Broccoli - who is the daughter of legendary 007 producer Cubby Broccoli and who worked with the British actor on the upcoming movie "Casino Royale" - believes the 38-year-old actor has the charisma and sex appeal to make him the best 007 of all time.
She told Britain's Hotdog magazine, "He's the best Bond ever. He'll be the British actor to define his generation. He is such a superb actor. He is incredibly sexy, very charismatic and he has enormous screen presence. When he takes on a role he completely inhabits the character."
The decision to cast Craig in the role of the suave spy angered fans of previous James Bond star, Pierce Brosnan.
Brosnan, who appeared in four Bond films, including "Goldeneye" and "Die Another Day," only discovered he had been let go from the role when Craig told him.
Craig told Brosnan he had been offered the role and asked for advice, not knowing his predecessor had not yet been told he had been axed.
The 38-year-old blond star said, "I didn't know how much he knew about all this. But I knew if I wasn't up front with him, if I met him again, I wouldn't be able to look him in the eye."
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