Mary-Kate Olsen has a new man. The pint-size multi-millionaire is reportedly seeing a Heath Ledger look alike in the person of Italian playboy Lapo Elkann.

Elkann, heir to the $7.3 billion Fiat auto company, bears a striking resemblance to the "Brokeback Mountain" star who died from drug overdose. He had been seen flirting with the 21-year-old actress in Paris' Fashion Week.