Hip hop star Kanye West has starred in a new viral campaign video by Absolut Vodka that features a drug that transforms consumers into "Kanye."
The minute-long video takes the form of an infomercial wherein the "Stronger" singer sells an Alka-Seltzer-like product called "Be Kanye" that can transform anyone into him physically.
The video can be seen at its own website, bekanyenow.com, which includes warning of potential side effects, product information, and common questions.
According to the website, Be Kanye may cause "awesomeness," "increased appeal," and " heightened sense of style and rhythm."
The vodka brand was very subtly advertised, with only a glass of the vodka visible in the site and a quote that reads, "Ordering Be Kanye was the ABSOLUT best thing I've ever done for myself."
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