When it comes to talking about sex or her breast size, Jessica Simpson insists that it's just a part of being a member of her kooky Southern family.

However, the ditzy yet glamorous blonde simply doesn't understand why the public tend to make a big deal out of nothing - they're just her breasts, after all, y'all.

Although it's quite a bold move on her part, it may not necessarily be a smart move. Jessica Simpson has had no time to waste in finding a new publicist who will take care of business the right, proper way: herself.

Her father, Joe Simpson, fired her former publicist Rob Shuter in September after she was said to be dating and in love with songwriter John Mayer in an issue of People magazine.

Out with the old, in with the new. It seems like not everybody has been pleased working for Jessica Simpson lately. The ditzy blonde's assistant has reportedly said she is "too smart" to work for the pop star.

Jessica hired Adrienne Sands - a graduate of the University of Wisconsin - to replace her former assistant Cacee Cobb. However, Sands is seemingly unhappy with her new job and wants to quit.

From creating an edible perfume/lotion line to selling her own brand of shoes for women, Jessica Simpson is becoming quite the well-established entrepreneur - despite being portrayed as the "dumb blonde" on MTV's "Newlyweds" a few years ago. Now the pop singer is reportedly set to open her own chain of barbeque restaurants called "Daisy Duke's."

The "Dukes of Hazzard" star will provide backing for the restaurants - which will feature scantily-clad waitresses in tiny hot pants - named after her most famous movie character from the film remake of the hit television show.

Jessica Simpson's publicist is out the door! Joe Simpson was allegedly very upset and angered by the way his daughter's former publicist, Rob Shulter, handled the rumored relationship between her and crooning singer John Mayer, so he sent the man packing.

Jess was on the talk show "The View" earlier this week where she put rumors to rest that she was dating the songwriter.

Nick Lachey won't be getting much after all. Jessica Simpson offered her ex-husband just $1.5 million of the $36 million they earned as a married couple in their divorce settlement.

Before they were married, Jessica refused to sign a pre-nuptial agreement so both she and Nick were entitled to 50% of their joint earnings, mainly generated from their hugely popular show on MTV "Newlyweds."