From creating an edible perfume/lotion line to selling her own brand of shoes for women, Jessica Simpson is becoming quite the well-established entrepreneur - despite being portrayed as the "dumb blonde" on MTV's "Newlyweds" a few years ago. Now the pop singer is reportedly set to open her own chain of barbeque restaurants called "Daisy Duke's."
The "Dukes of Hazzard" star will provide backing for the restaurants - which will feature scantily-clad waitresses in tiny hot pants - named after her most famous movie character from the film remake of the hit television show.
The business plan was thought up by Jessica's father and manager, Joe Simpson, 48.
A source told America's Life and Style Weekly magazine, "Joe's going to make a lot of money from this."
The flagship eatery will open in Las Vegas' Caesar's Palace next year, and Jessica will reportedly commit to make at least five appearances at the venue each year.
A spokesman for the 26-year-old star, whose divorce from Nick Lachey was finalized this year, has so far refused to confirm the restaurant plans.
Earlier this week, Jessica and her sister Ashlee were attacked by a Christian minister for using sex to sell their music.
Reverend Bob Harrington, also attacked father Joe - who was formerly a Baptist minister.
Harrington fumed, "Their father has replaced his faith in the Lord with the love of money, which is the root of all evil. He has replaced holiness with horniness. Jessica and Ashlee will reap the dismal crops they are sowing. Their breasts will sag and their faces will wither and they will be left with nothing but a hollow shell."