Ivanka Trump wants you to eat money-saving lunch.
The businesswoman - and daughter of real estate tycoon Donald Trump - has posted blog entries encouraging everyone to eat the weight loss targeted meal product.
Her posts, which started last week, mainly try to connect with the office workers with the problems of expensive food.
She wrote on October 14: "I am constantly on the go and often feel guilty about trading lunch for a business appointment and eating the same boring food day after day."
"But, I found a solution that is going to positively impact everyone's office lunch - forever changing the way people like us think about our mid-day meal options."
Trump also constantly remind readers that on the 21st, she will be kicking off Lunch Trade, which she claims will save people food cost. Although she failed to give more detail about the product.
However, NY Times has learned that the "Celebrity Apprentice 2" star is promoting a new line of microwave meals for ConAgra Foods, called Healthy Choice Fresh Mixers. The new product boasts longer shelf life, which can be stored in a desk for up to a year without a need for refrigeration.
The Lunch Trade that she was referring to will happen on Tuesday, when ConAgra representatives will offer samples of the meals in two offices, in Grace Building on 42nd Street in New York and in 1 South Wacker Drive in Chicago.