Emma Watson was chosen to become the new face of Lancome because she brings a "fresh spirit" to the brand.
The 'Harry Potter' actress has been officially confirmed as the cosmetics firm's latest signing - following in the footsteps Julia Roberts, Penelope Cruz and Kate Winslet - and bosses believe the 20-year-old beauty is the perfect person to front their campaigns.
Emma Watson's new fashion range for Alberta Ferretti was inspired by Jane Birkin.
The 'Harry Potter' actress - who recently released her third and final set of designs for ethical clothing brand People Tree - has worked with the designer on a "green" capsule collection and Alberta revealed 64-year-old actress-and-singer Jane was influential when Emma was working on the eco-friendly designs.
Emma Watson unveiled her final collection for People Tree today (25.02.11).
The 'Harry Potter' actress chose to launch her third and last set of designs for the ethical clothing brand today to coincide with Fairtrade Fortnight and she revealed spending time in Bangledesh to watch the clothes being made was an eye-opener.