George Clooney is living up to his title as "sexiest man alive" by displaying his charming wit on "The Late Show With David Letterman".

The silver haired actor, who took out the top prize in People magazine's yearly male beauty contest, joked about winning over friends Matt Damon and Brad Pitt.

He told Letterman, "I felt bad for Matt Damon, because he really wanted it. He campaigned hard for it, but he came up short.

"I worked hard for that one."

The Oscar winner also revealed that Pitt had played a joke on him, taking out ads in industry trade magazines Variety and Hollywood Reporter congratulating him but signing the name Reverend Ted.

Famous for his own practical jokes, Clooney got back at the former two-time sexiest man by showing embarrassing photos of the star from his youth.

Joking about Pitt's failure to grab the title a third time, Clooney said, "He ran such a good campaign but he got some bad advice along the way."

Not one to take the honor seriously, "The Good German" star likened the experience to a "Miss America" pageant.

He said, "You tour with the other guys (who've won the award). We've got a bus. It's Matthew McConaughey's bus. You get a sash and a scepter and, well, we don't like to call it a tiara."

This was Clooney's second time to be labeled the world's sexiest man.

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